Project Snapshot

CLIENT

Vollmer Cultural Consultants Inc

INDUSTRY

Project Finance, Community Solar Development

PROJECT SCOPE

Creative direction, website design & development, Concierge after-care services

TEAM

Marketing & Copywriting: Dottie Jeffries
Web Design: Mary Maru

VISIT

johnevollmer.com

BACKGROUND

Vollmer Cultural Consultants specializes in textile design and decorative arts programs and exhibits for museums and higher education in the United States, Canada and Asia.

John, its president, also writes and edits scholarly books that appeal to academics and design aficionados alike.

I had the pleasure of working with Jeffries Marketing to create John’s first website. And then, more recently, collaborated with John (under his monthly Concierge service) to refresh the homepage to feature his upcoming book-in-progress, (re)THINK SILK.

Desktop View

Mobile Friendly

The Process

After the Kick-off Strategy Session and thorough review of the client’s Website Questionnaire, I created hand-sketched prototypes to quickly work out where all of the content would go. This gives the client and I a fast look at messaging, marketing and information hierarchy without the distraction of tech.

Next came Mood Boards to get the conversation started around colors and typography, and the mood that’s created for site visitors by those elements and the selected images.

The final website design showing the marriage between the hand-sketched prototypes and the full color mood board branded concepts. I love how well the site showcases John’s work and reflects his brand.

Desktop views

Mobile views

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