Project Snapshot
CLIENT
TotalSelf Counseling and Fitness
INDUSTRY
Wellness, Psychotherapy, Nutrition, Personal Training
PROJECT SCOPE
Web Strategy, Creative Direction, Brand Refresh, Web Design & Development
TEAM
Mary Maru, web design
Secil Cornick, project management
Dusti Arab, copywriting
VISIT
CHALLENGE
TotalSelf’s website was 10 years old and had been worked on by different people over time. It had an overly complicated navigation system, lacked visual consistency and didn’t represent the client’s current services. The old website had been migrated into a responsive WordPress theme but wasn’t handled correctly, making it feel broken and offering a user-experience that was anything but friendly.
OUTCOME
A mobile-responsive, user-friendly website and distinct, refreshed visual brand. The website makes a direct connection with TotalSelf’s ideal clients. Some are seeking a holistic approach to therapy and fitness, and others are fellow psychotherapy practitioners wanting to expand their practice to help their clients more.
Desktop View
The Process
Mood Boards to get the conversation started around colors and typography, and the mood that’s created for site visitors by those elements and the selected images.
Next came Grayscale wireframes move us quickly from analog to digital, bringing ideas to life in a live environment with clickable links to test possible customer journeys—all within the privacy and security of my development server.
