Project Snapshot
CLIENT
SolFin Capital
INDUSTRY
Project Finance, Community Solar Development
PROJECT SCOPE
Strategy, Creative Direction, Web Copywriting, Design and Development
CHALLENGE
SolFin Capital is a startup eager to establish itself in the fast growing solar development industry as a key player in providing the financial backing and engineering development to real estate developers wanting to capitalize on and deliver clean energy to residential home buyers.
OUTCOME
A mobile-responsive, user-friendly website with clearly identified ideal target market. SolFin came well-prepared to their project with professionally crafted positioning, a fresh logo design and brand style guide. I wrote homepage copy applying StoryBrand principles to amp it up.
Tablet & Desktop Views
Mobile Views
The Process
Mood Boards are great at getting the conversation started around colors and typography, and the mood that’s created for site visitors by those elements and the selected images. We look at these as static visuals to avoid getting distracted by the tech stuff while making sure the overall look elevates the client’s visual brand. These are the two choices I gave SolFin to choose from. Can you guess which one they picked?
