Jonathan Sinagub Architect, PLLC
Strategy, Creative Direction, Visual Brand, Web Design & Development*, Concierge Aftercare
*Website case study coming soon
Jonathan Sinagub Architect, PLLC is a NYC-based architect specializing in private and public sector projects that benefit urban communities. The client came to me needing a refreshed visual brand and new website* to better convey his portfolio of work and to market his services in his architectural niche.
Jonathan has a portfolio of work spanning decades and creative disciplines. The challenge was to create a visual brand concept that would represent the client’s architectural practice while also conveying his identity as an artist and craftsperson.
The client’s new visual identity combines classic navy blue with a freeform arrangement of his monogram, effectively speaking to both his disciplined work as an architect as well as his core values as an artist. We’d discussed the idea of a chop—a traditional ‘signature’ carved out of wood used by Japanese and other Asian culture. And this is the result—a simple, sophisticated logo that well represents this multi-talented client.
After brand strategy and market research, we focused on selecting a color scheme using a variety of color-themed mood boards like this one.
Then I got to work on sketching numerous concepts before converting the best ones into digital files. These sketches show only the client-selected concept.
A variety of options presented to the client.