The Stecher and Horowitz Foundation
Helping young pianists achieve their personal and professional goals through career guidance, artistic development, and performance opportunities.
Event Marketing Design
In April, The Stecher and Horowitz Foundation hosted a black tie gala benefit evening at the magnificent University Club in NYC. They needed several event pieces for the gala including a save the date postcard, a formal invitation card with return RSVP, a 28-page program book and 12-page silent auction book. I was brought in for the first time this year to add a little “pizzazz” to the event collateral. And what a pleasure it was to work with the founders, Melvin Stecher and Norman Horowitz.
We started by creating a logo to commemorate three milestone years being celebrated by The Stecher and Horowitz Foundation’s three event honorees. Norman supplied a digital sketch to show his thought process and I took over from there. It was a true collaboration.