Inspiration | NY XPO: 11.17.11

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Yesterday I went to the 6th Annual NYXPO for Business at the Javits Center. As someone who works out of a SOHO (small office home office) it’s important that I remember to step away from my computer and get into an environment where I can meet other small business people and solopreneurs. And there were plenty of them at the convention.

After checking out the vendor booths I was ready to dig into some of the sponsored seminars. I admit the speakers are almost always using the seminars as a platform to peddle their services or sell a recently published book. And that’s fine. Because with few exceptions, I almost always walk away with some shiny new nuggets of information on how I can approach my work more effectively.

The highlight for me was a session with Joe Abraham, the CEO of BOSI and author of Entrepreneurial DNA. Besides being a phenomenal speaker, his presentation on how to be a successful entrepreneur offered a new and eye-opening spin on how to use your entrepreneurial tendencies to your business advantage. I walked away with a better understanding of why certain aspects of my business are fun and easy for me while others can be a huge pain. There’s a free assessment you can take on his website above. Personally, I can’t wait to learn more from his book.

A special shout out to style coach extraordinaire Susan Sommers who I was very happy to run into and spend time with. I was sorry to miss Kristin White of Exacting English. She is a phenomenal writer and editor if you need help with copy on your marketing materials or presentation…especially geared to non-native English speaking business people marketing to an American audience.

Mary Maru